CREATIVE CONTENT — Joe Florian Design

CREATIVE CONTENT
CLIENT/ FITSATIONAL
work/ content creation (website & social media) PHOTOGRAPHY

Brief/ photoshoot fitspo visuals

STORY/ Stephanie is a Personal Trainer. She’s also a Real Estate Agent. One’s a job. The other’s passion. She’s busy af. We met one day at the Anytime Fitness Gym, Brisbane. I was looking for a model for a fitspo shoot and Steph was training a client. So going along the old adage of, “If you don’t ask, you don’t get,” I asked and I got. As it turned out Steph was looking for a photographer for her new fitness business “Fitsational.” She was creating a Fitness eBook for her clients and needed the various shots showing the full range of exercise movements.

I suggested we should do a combination of both exercise style images and mix it up with lifestyle shots as well. I always think you can add more depth, more reality, more stories that way, some behind-the-scenes stuff. After all, she’s not in her Lorna Janes 24/7. We shot at four locations, Storey Bridge (Fitspo), Brisbane Powerhouse New Farm (Fitspo + Lifestyle), Anytime Fitness Hamilton (eBook) and Brisbane Beach Lagoon Southbank(Bikini Style).

Client/ FITSATIONAL

Joe/ Photographer.
Service/ Content Creation.

Brief/ Create a series of images for an exercise eBook. Include outdoor fitspo styled shots. Include a blend of lifestyle, fashion and beachwear stories for website, social and digital collateral.
Target Market/ Local Fitness clients in Brisbane. Global online fitness clients.
Purpose/ To launch a new fitness business. Images for website, eBook and social.
Result/ Business launched. eBooks uploaded.