PRODUCT PHOTOGRAPHY
CLIENT/ SONY JAPAN
WORK/ PHOTOGRAPHER

Brief/ SHOOT for advertising, marketing, & print/online media

STORY/ SONY Japan wanted Mick Jones, Director/DP Filthy Look Films to direct a film, featuring SONY’s new PXW-FS5 digital cinema camera. I was picked to shoot the product, lifestyle and behind the scenes (BTS) shots for their marketing, advertising, print, online and social media. The idea was to shoot Mick shooting a “film” in 4K with the FS5 for their global product release . Over a 5-day shoot, I shadowed the DOP, cast, crew and client from Bondi to La Perouse shooting in a natural, candid, spontaneous stye with the SONY A7rii, SONY A7s and their awesome SONY G Master range of lenses. At the end of the shoot, SONY left with a range of product style shots, lifestyle images, time-lapse videos and bts content. Images featured in the brochure (above), the SONY website and social media channels.

Client/  SONY JAPAN

Brief/ Create Product Photography, Lifestyle Images, BTS content and Time-Lapse videos showcasing the new SONY PXW-FS5. Images need to be brochure quality, shot on location, using SONY cameras and lenses.

Joe/ Photographer.
Service/ Product Photographer. BTS Photographer. Time-lapse.
Target Market/ DSLR users ready to step up to a more professional system. Run-and-gun shooters looking for a professional, compact, easy to use 4K movie camera. News, documentary, and event shooters, aspirational “Quentin Tarantino’s” and other filmmakers looking for the perfect B-camera for an FS7 shoot,
or even an F55 shoot where drone and gimbal work is applied.
Purpose/ SONY Global Product Launch.
Result/ Happy Days

Photography © Joe Florian

Joe Florian Design/ PRODUCT PHOTOGRAPHY
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