PRINT ADVERTISING (OUTSIDE MAGAZINE)
CLIENT/ travellers autobarn sydney australia
WORK/ AD COPY AD DESIGN AD LAYOUT

Brief/ CREATE AN AD FOR A FANCY AMERICAN OUTDOORS MAG - GET US(A) SALES

STORY/ DISCLAIMER: I love print. I was born to print. I’m a magazine hoarder. I love magazines. I love the smell of ink and paper. I love the feel of texture. I love matt, gloss, what-the-fuck ever cello glaze. I can spend moments, minutes, hours meandering through magazine racks and getting lost in editorial design, in words, in the editor, in grid styles, font choices, white space, visual images, covers, mastheads, blah, blah, blah. Part of me died the day Borders Bondi Junction closed.

I actually created my own magazine way back in the crazy ages, but I’ll save that story for another day...

This ad was experimental. It was a first. Travellers Autobarn had never up to this date, invested large sums of marketing budget into a print ad, let alone a major well known American magazine brand, but my client felt the risks were measured and worth the investment as the USA is potentially a massive market which could gazump both Australia and New Zealand’s market base overnight.

And in all honesty, in this crazy covid time, the citizens of the United States of America refuse to stay home, refuse to socially distance, refuse to stop living, they simply refuse to die.

So sales are going ballistic.

Client/ Travellers Autobarn Sydney NSW Australia
Joe/ Ad Copy. Ad Design
Service/ Ad Copy. Ad Design

Brief/ Design an ad. Make it aspirational. Make it different. Make it actionable. Make sales.
Target Market/ Potential Outside Magazine readership USA RV road trippers.
Purpose/ Sales (bums in seats)
Result/ Unknown

Joe Florian Design/ Print Advertising
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