SLOGAN TEE DESIGN — Joe Florian Design

SLOGAN TEE DESIGN
CLIENT/ L.A.WOLF & GATE 417
WORK/ IDEAS, Slogans, Streetwear Apparel, Disruptive Tendencies.

Brief/ THINK SLOGANS FOR STREETWEAR. STYLE, FUN & IRREVERANCE RULES.

STORY/ I love designing slogan tees. Love, love, love it! For me, it’s complete creative carte blanche to make a statement, make fun, stand up for something I believe in, or piss someone off. Slogans can subtly send a message. If I look at a logo long enough the logo sends a message to me... it says, “Hey right-brain watcha doin’? Got some work for ya, you’ll be working overtime, twisting, switching, turning, disrupting letters, words, adding phrases, generally anything and everything to give me an unexpected edge. You up for it?”. Yep.

Take Badiass for instance. That’s what happens when you look at Adidas long enough and Adidas looks back at you. Sending subliminal messages. The right brain kicks in and before you know it, you’re in a crazy, disruptive mood and all hell breaks loose.

Sorry adidas.

When I design merch for clients, it’s usually with their logo or strapline or something safe. It’s rare that they’ll stray from the safe shores of PC or PG guidelines. Sometimes I’ll push it. Sometimes I’ll get away with it. Most times, not.

Katharine Hamnett/ "Slogans work on so many different levels; they're almost subliminal. They're also a way of people aligning themselves to a cause. They're tribal. Wearing one is like branding yourself."

PC or PG? Politically Correct or Parental Guidance. Wearing slogan tees mean you stand for something. Which is a good thing. I think the next slogan tee I’ll design will be this one: SLOW FASHION. And when I can come up with a catchy, cool slogan for plastics, I’ll do that one too. Stay tuned.

Client/ L.A.WOLF & GATE 417

Joe/ Ideas. Words. Designs. Repeat..
Service/ Helping hand. Assist the L.A.WOLF Co-Founders ESE create their own Slow Fashion Company.

Brief/ Work in progress
Target Market/ People like ESE. It’s an attitude thing.
Purpose/ To be different. The goal is to create stuff that no one on the planet has got. Carte blanché freedom.
Result/ Self-indulgent satisfaction.